About Private Label

Fancy creating your own coffee blend? Set your business apart from the rest by developing your own bespoke coffee. The beauty of bespoke coffee is that it is uniquely crafted for your business. For wholesale, retail or both, we can help you develop a coffee that fits your needs. Over the years we have created hundreds of bespoke coffee ranges for our customers.

Here’s how we do it:

Briefing

We’ll work with you to identify commercial criteria, flavour profile, certification, composition, origin, branding and packaging…

Briefing

Brief

We will go through a checklist with you to understand your audience, drink types, equipment, anticipated volume, menu price points and margin expectation

Positioning

We will work with you to refine your desired market positioning, understand your competitors and establish how your new coffee will give you the advantage

Giving Back

Many of our customers invest in charitable initiatives for farming communities. Our direct relationships with a broad range of producers mean we can also tailor a project for you

Creating

Our sensory coffee experts will work with you to create the perfect flavour profile for your customers.

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Sourcing

We’ll explore the cost implications and benefits of different sourcing methods, from Direct Trade to Fairtrade, Organic and Rainforest Alliance

Taste Profile

Our sensory experts will identify the characteristics you are looking for using coffees you like as a guide. We'll assess our coffees and competitors

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Blend Creation

Combining your commercial needs, sourcing approach and flavour profile, we’ll create a proposed blend for you to sample and refine it with your input

Trialling

We’ll recommend trialling your new blend on your own equipment and garnering a broader set of opinions from your wider business

Launching

From branding your coffee and creating perfect packaging to launching to market, Matthew Algie will ensure your new coffee brand is well received by your customers.

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Packaging

We can offer bespoke packaging or out-of-the-box, pre-formed for retail or flat laminates for wholesale supply. Print on pack or apply labels to get the look you want. Whichever you choose, we can ensure freshness is preserved

Branding

Choose to apply your existing branding or create a whole new coffee brand. Our in-house marketing and design team can help you create something impactful that meets your unique specifications

Launch Planning

We’ll help you plan for a successful launch with staff training tools, sales information and POS communications. Matthew Algie will ensure your new coffee brand is well received by your customers.

I'm interested!

To discuss developing a coffee blend for your business, give our friendly team a shout.

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