And we don't just follow the standards - we work closely with organisation such as Fairtrade International to help develop them. 

We also work with producers to help them achieve certification. Not just so they're signed, sealed and certified - but because certification can allow producers to operate more sustainably, and at the same time improve the quality of their beans.




The Fairtrade Mark is the only independent guarantee that coffee farmers have been paid a price that's higher than the cost of production. It also guarantees an additional social premium for the growers. They need to spend the premium democratically: to develop the business or pay for community projects. 

Fairtrade Website


Rainforest Alliance

The Rainforest Alliance seal of approval means that coffee farmers look after the tropical forests where they live and work. This certifies that wildlife is protected, rivers are kept clean, and natural resources conserved. For us, it's the gold standard in environmental certifications for coffee growing

Rainforest Alliance Website



If coffee's organic, it means the farmers don't use unnecessary chemicals and pesticides - good news for plant and animal life. It's also good news for farmers; organic certification means they command higher prices, on top of the Fairtrade premium.

European Union Organic website