Does money grow on trees?
This is where we come in - with a little financial help. But before we start applying the Brasso to our halos, let's look at what this means.

Using beans from this region meant that Tiki was the first Fairtrade espresso to be certified organic by the Soil Association. By paying the Rainforest Alliance certification costs on La Central's behalf, Tiki becomes triple certified.

That's good news for us. Many consumers now demand products which are produced in a truly sustainable way. More and more companies are offering products that are Fairtrade and organic, proving there is a growing demand for sustainability.

International rescue
The Rainforest Alliance puts responsible farmers together with conscientious consumers - thanks to the "Rainforest Alliance Certified" scheme.

They look at every aspect of the farms, from management of the crop to the farm's relationship with neighbouring ecosystems and human communities. And all facilities must meet health, safety and environmental standards.

A rare brew
Tiki proves that sustainability is good for business. With accreditation, the crop suddenly becomes a sought-after product, which commands a premium price on the world market.

However, just seven percent of all ethically traded coffee is Rainforest Alliance certified. As we've reported before, consumers can't get enough of this kind of product - so it's easy for farmers to sell their crops. Everyone wins, including the planet.

And although there's some overlap between the accreditations, the consumer message is clear. Fairtrade tells people the producers get a good deal, Soil Association says its pure and Rainforest Alliance says the planet gets a good deal too.

Tiki Café now shipping
By the time this edition of Fresh has been lovingly posted through your letterbox, the Tiki Café experience will have been enjoyed by thousands of consumers at Just Deli. This outlet services KBR Oil's UK headquarters, whose 3,000 staff are based in Leatherhead.

They're particularly keen on the ethical message they send out by choosing Tiki Café. (Oh, and the coffee tastes great too.)

David Wood, Managing Director of Just Deli said, "Everything we sell needs to meet the highest standards. We chose Tiki Café because it's fully traceable as organic, good for the planet, good for the people who produce it and it's great coffee. We've seen our sales increase dramatically since we took it on."

This article originally appeared in Fresh 18