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Chai, for those of you who haven’t been keeping up to date, is a black tea based drink, infused with exotic spices and honey. You can serve it cold with milk and ice for sweet refreshment but it’s best blended with steamed milk for an indulgent winter warmer.
It’s massive in the States where it’s mushroomed from cult status to fast-growing national favourite. And its beginning to pick up a loyal following over here too. Naturally our Espresso Warehouse stocks America’s biggest and best brand – Oregon Chai.
Research (and sales figures) shows that people who love Chai, REALLY love Chai. And keep coming back for more. The trick is to convince them to try it in the first place.
Sampling programs have been a big success for Oregon Chai in North America. So we’ve tapped into their experience to put together a great ‘Try-Chai’ sampling kit which includes powerful point of sale materials, T-shirts, 4oz sampling cups and, of course, free Oregon Chai for your soon-to-be converted customers. | 
