We’ve just about completed a major project to refresh the packaging of our teas with bold new designs. The teas will all come under our brand name ‘Golden Tip’, and we’ve got a variation for every way of brewing.

For instance, we’ve included soft-heat, bulk brew, loose leaf and individual bags – so you get tea designed exactly for how you use it. Essentially, these teas will be the same high quality blend – all that changes is the way you make the tea.

Of course, we’re also redefining another favourite – our Earl Grey.

Across the range, packaging picks up on the floral pattern and colours of the existing designs, but it’s now much more graphical and distinct. There’s a real Art Deco feel to everything. It’s about moving the packaging forward and building brand loyalty – while still recognising the heritage of Golden Tip.

But the change is more than paper-deep.

We’re completely revising the blend as well – the loose blend will combine broken pekoe grades (for lightness and freshness) with broken orange pekoe for body. The teabag version is similar – but with smaller leaf grades to help infusion.

Oh, and while we’re on the subject of leaf size, it’s worth clearing
up a popular misconception: small leaves don’t necessarily mean
bad tea. Sure, the incredibly fine powder used in inferior blends bears more relation to floor dust than tea. But Pekoe Fannings and Pekoe Dust are actually highly prized teas – because their small sized leaves makes them perfect for teabags.

You can tell these distinguished teas by the dark colour of their leaves – as opposed to the lightly coloured floor dust.

This article originally appeared in Fresh 13